Meta is Cracking Down on Unethical Marketing-- What Could This Mean for You?

If you’re marketing or advertising utilizing Meta, it’s important to keep up with Meta’s current strategies. With the change from Facebook to Meta, a lot of changes have happened– some slowly and some came overnight. The bulk of this seems unimportant to the layman who only uses Facebook as personal social media. However, the bulk of those changes directly affected business, group, and professional pages.

facebook and messenger icons on blue background

Facebook, Instagram, and Messenger changed over to the Meta business Suite, combining the same existing tools from all of them and moving them into one central location. Some older pages may find that advertising with older tooling options too much or not upgrading to the new platforms can be dangerous to keeping your account up and running. This can lead to losing your page and any work you put into it or not being able to use advertising tools, which can be time and money wasted. New pages, however, will be made with the new systems. 

These changes are minimal in the sense that they do virtually the same things as before. Yet, if you didn’t make the changeover with an older existing page and start utilizing Meta Business Suite, this is where it starts to get very important. The old advertising tools on IG and Facebook still exist as accessible instruments, but using them without the Meta Business Suite can start to cause some issues.

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Meta themselves are no stranger to controversy with advertising, which is part of the reason for the change to the Meta name. Facebook had been in the news many times for advertising issues with the Federal Trade Commission and other government agencies for not monitoring the ads allowed on the platform. This resulted in ads across the platform leading to fake products or businesses trying to con people. This forced Meta’s hand to monitor ads much more strictly, and using the Meta business suite helps in that capacity. 


Facebook (Meta) stated:

“Business Manager is a more secure way to manage your Pages and ad accounts. You can also keep your business separate from your personal Facebook profile.”

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This means that private accounts that run as businesses are seeing issues, and other accounts that are running ads from private accounts are also running to issues that are causing these accounts to be flagged or altogether shut down. Meta is cracking down on these non-business-type accounts running like businesses, as well as monitoring and halting their advertising capabilities. The types of ads are also being monitored and stopped in some instances, such as “watchbait” ads or other content that withholds key information or is misleading to viewers.

This all means you need to make certain that you’re properly utilizing the new systems in place. This allows Meta to reach out and notify you if your account gets flagged or noticed for doing something improper by Meta’s updates. Without the Business Suite in place, you might not get notified in a manner that you’ll see, and this can– and likely will– result in your page being removed with a big enough offense.