CASE STUDY - RE-INDEXING LOCAL ORGANIC SEARCH RANKING

DENVER HOLISTIC MEDICINE

Denver Holistic Medicine approached Marketing Juice to attempt to gain search visibility for better targeted keywords, more website traffic, and more social engagement. Their previous SEO agency had not been focusing on ranking properly targeted keywords for industry demographic. 

GOALS

  • Improve search performance organically, no PPC budget allocation
  • Increase site conversions organically
  • Improve local awareness through content marketing via blogging & social media

QUALIFIERS

Search query placement, click through rates, bounce rates, and overall traffic were calculated using Google Analytics reporting dashboard. Conversions were counted as lead forms completed on website and measured per page to analyze and optimize content marketing strategy.

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RESULTS

  • Ranked locally for over 200 target keywords at page one, spot one
  • Over 1000 monthly hits to the website, up from 500
  • Averaging 20 new qualified leads monthly from organic search

CASE STUDY - IMPROVING ORGANIC LOCAL SEARCH

SOLON JANITORIAL SERVICES

  • Improve search performance organically, no PPC budget allocation
  • Increase site conversions organically

QUALIFIERS

Search query placement, click through rates, bounce rates, and overall traffic were calculated using Google Analytics reporting dashboard. Conversions were counted as lead forms completed on website and goal completion through Google Business listing.

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RESULTS

*Page One, Result One placement for 90% of target keywords
*500% increase in CTR for target keywords
*200% increase in conversions YOY

CASE STUDY: INCREASING CTR AND IMPROVING LOCAL SEARCH PLACEMENT

THE TODD LILLO TEAM - UNION HOME MORTGAGE

GOALS

  • Improve organic local search placement for target keywords 
  • Increase organic CTR through local search
  • Increase overall site conversions

QUALIFIERS

Site traffic monitoring, search keyword placement, bounce rates, and click through rates were calculated using Google Analytics reporting dashboard and Moz Analytics reporting dashboard. Conversions were counted when leads completed on site inquiry form. 

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RESULTS

*150% increase in overall site traffic
*15% decrease in bounce rate
*200% increase in CTR for target keywords
*Page one placement for 80% of target keywords
*50% increase in overall site conversions