Case Study: Increasing YOY Revenue for Weight Loss Brands
The Problem
In 2019 Marketing Juice was approached by the owner of 3 national weight loss brands for assistance in reversing a consistent downtrend in YOY online sales revenue. Prior to hiring Marketing Juice the company had hired an intern to manage social media channels and an email marketer to send monthly and holiday sale email campaigns.
The Strategy
The Marketing Juice team took over social media channel management, content creation, and email marketing strategies and deployed a strategic SEO content campaign involving link building, targeted messaging, and guerilla marketing tactics.
The Result
Over the course of our 20 month engagement, Marketing Juice was able to reverse the revenue downtrend and increase overall online sales by more than $155K. In 2020, during a global pandemic, our marketing campaigns were able to source the following results:
- Brand #1 experienced an approximate $37k increase in revenue in 2020, an estimated 6% revenue increase compared to 2019
- Brand #2 experienced an approximate $105k increase in revenue in 2020, an estimated 20% revenue increase compared to 2019
- Brand #3 experienced an approximate $13k increase in revenue in 2020, an estimated 19% revenue increase compared to 2019
The Takeaway
Marketing Juice believes strongly that the right content marketing campaign can achieve better and longer lasting results than PPC advertising campaigns and in turn can provide an immense cost savings for the business. Organic content marketing strategies continue to produce results for years to come.
