Why Does Your Website Need a Blog?
Four-hundred and thirty-four percent (434%) more indexed pages. That just sounds like an exaggeration doesn’t it? Indexed pages have been found by search crawlers - like the spiders for Google - and deemed to have enough quality for relevant search phrases these pages show up in search results and can drive organic traffic to your site. This gets you more visibility and ranks you higher on search engines. Following that, a 434% increase in the number of indexed pages your website contains would be unbelievably positive. So what exactly is it that can generate this statistic?
Blogs. If you are a small business and/or working on a tight budget, blogging may fall into the “is it necessary” category and you might wonder if it is really worth the time and money to have this on your website. In short, the answer is yes - a blog is definitely worth the effort. Let’s take a look at the why.
What Blogging does for your company:
Improve SEO. A key piece of the digital marketing puzzle is having content on your site that the search engines can index. Content is a huge factor in a strong SEO and blogs containing strategic keywords will provide the content needed in order for search engines to identify your website as an important resource providing valuable information. The average websites that have a blog earn:
55% more visitors
97% more inbound links
434% more indexed pages
Generate Leads. Blogs keep your content fresh with opportunities to integrate key search terms into your content. With your improved SEO generating traffic, including a call to action in each blog will help turn that increased traffic into leads.
Gain Credibility Information on blogs is viewed as so valuable and correct, you can gain more credibility with your audience and enhance your brand image while, at the same time, establishing yourself as an expert. This is as good as gold in the online world where trust generally tends to take a long time to develop between a company and its target audience.
Receive visibility by links. Your blog gives others content they can link to in their content. This means greater exposure to a relevant audience and a boost in your search engine rankings. As previously stated, having a blog will give you 97% more inbound links.
Other Marketing Channels that Benefit from a Blog:
Social Media - Ever struggle to find something to post to your company’s social media profiles? When you have a blog, you not only have great content to post but content that brings people back to your website. Social Media is a great outlet to push your blog content out to a targeted audience, growing your brand awareness.
Email Marketing - A blog can benefit your email marketing efforts in 2 significant ways, First, You can use your blog as great additional content in your newsletters and promotions, create a section in your emails to highlight a featured post. Secondly, a blog can help grow your email list by encouraging new readers to subscribe.
Overall, the cost of having a blog whether time or money is much more affordable than the cost of missed opportunities from not having one. With minimal expense and effort, you can help to boost search engine rankings, build credibility, increase website traffic, and foster relationships with customers. This, in turn, may make your readers more likely to hire you or purchase products from your company, in addition to recommending your business to others. Good news - Marketing Juice is able to squeeze content into a keyword-heavy and organically personalized blog every month - affordably. Blogs written by Marketing Juice consistently rank on google, and assuming that’s your goal, text 330.302.2155 or visit our plans & pricing page to find out more!