Posts tagged seo
Preparing for seasonal marketing - timelines for promotions, when to start ads, types of campaigns for seasonal promos

Union Metrics keeps track of annual statistics behind holiday marketing. Union noted that on Twitter, the conversation rate is trackable at specific times, and with specific metrics for a bulk of people. These discussions start at a specific time, and that timeframe is good to plan your social media and strategies for marketing around.

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Is Your Website at Risk for Thousands in Fines?

Business owners all over the country are getting hit hard with fines and lawsuits for websites that aren’t accessible to everyone (think visual and hearing impaired individuals). At first, it seems intuitive that websites would be naturally ADA compliant, but the truth is that if your website lacks the foundational best practices for search and readability then it’s likely vulnerable to legal action or fines.

Don’t panic yet, it’s still early enough to make sure your website falls within these new guidelines before it’s too late. Here, we’ll break down what you need to know about the new regulations, how to find issues, and how to fix them if they exist.

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Why Does Your Website Need a Blog?

Blogs. If you are a small business and/or working on a tight budget, blogging may fall into the “is it necessary” category and you might wonder if it is really worth the time and money to have this on your website. In short, the answer is yes - a blog is definitely worth the effort. Let’s take a look at the why.

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