It is believed among many that viral content is the key to being successful on the internet. Whether it’s Instagram, TikTok, YouTube, or anything in between, most people will not feel like a success unless they’ve reached this peak. But, here’s the thing– engagement doesn’t matter. Unless you’re an influencer, your key metrics should not rely on content popularity.
Read MoreMeta took over Facebook's title in the third quarter of the last fiscal year. The name change last year came with platform and function changes this year. Over the past few months, Meta co. has begun to add to its services and remove others. Some of these things might be minor to the bulk of their 3 Billion users, however, these changes do affect the whole of business pages that utilize Meta.
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